Here is the link to the video I found.

http://www.youtube.com/watch?v=_iLTfG75s6g

The commercial was about daily valtrex.  This is a medication used help the herpes patients.  Accurate information was given in the commercial.  They actually have to by law since they can't do false advertisement.   They said that herpes is not curable and that even thought there isn't any symptoms that it is still possible to spread herpes.  They gave stats on how people get herpes and that the drug doesn't cure herpes.

The message of this commercial was that of hope of living a normal life with herpes.  They made it sound that its okay that some can have herpes and that they just have to live with it. There wasn't anything about any preventative measures.  The main reason for this is because the target audience people who already have herpes.  This form of advertising I think is great because it is easy to reach the masses.   It gives the company good chance of reaching their target audience in the comfort of their own home.

I think that media and general advertising can have a huge role in the prevention of STI's.  They have a great record of promoting other things such as violence and consumer goods.  This kind of promotion of prevention of STI's would be easy and effective.  The role the media could take is that of creating awareness of STI's and of methods to preventing them through commercials.  Non-profits groups already do this sort of stuff such as the foundation for a better a life.  This could be a great way of preventing STI's.